Chapter 01
DATE.
/ 01 — Brand identity · Packaging
2026
A niche fragrance that borrows the theatre of champagne. Presence shaped the naming, strategy, identity, packaging, retail and campaign direction.
View project ↗/ 00 — Creative branding studio
Distinctive brands for businesses that refuse to blend in.
We combine strategy, creativity, and design to build brands with a clear point of view — and a lasting presence.
/ 01 — The work
SELECTEDWORK.
Chapter 02
MUTELY
MUTELY
/ 02 — Brand & product
A comment-protection platform shaped into a clear, approachable brand — identity, campaign and app.
View project ↗Chapter 03
/ 03 — Digital brand
An AI host for websites — a confident digital brand, campaign and focused product experience.
View project ↗/ 02 — The transformation
FROM BORINGBUSINESSTO BRAND PEOPLEREMEMBER.
You already built the business. Now let's make it look, sound and feel like a brand.
4 steps. One transformation.
BusinessStrategyIdentityBrand
- 01 —Discover
FIND WHAT MAKES YOU DIFFERENT.
We dig into your business, audience, ambition and competitive landscape to uncover the opportunity hiding underneath the obvious.
- 02 —Define
GIVE THE BRAND A POINT OF VIEW.
We turn the thinking into a clear positioning, personality and strategic direction that gives your brand a reason to be chosen.
- 03 —Refine
MAKE THE DIFFERENCE IMPOSSIBLE TO MISS.
We build the identity — voice, visual language and digital experience — until everything feels unmistakably yours.
- 04 —Launch
PUT THE NEW BRAND INTO THE WORLD.
Your business emerges as a complete, credible brand built to be noticed, remembered and impossible to confuse with the competition.
/ 04 — Not an agency
We don’t makebrands look good.We make themmean something.
Not an agency. A creative studio — founder-led, small by design, and personally invested in every brand that leaves the building.
/ 06 — Engagements
Ways to workwith Presence.
One Presence method — strategy, identity, experience, application — built around what your business actually is. Service, product or software: three paths, the same standard. Every project begins with a Fit Meeting.
01Strategy → Identity → Experience → Application
Service Branding
For businesses built around expertise. We transform that expertise into a distinctive, credible, memorable brand.
Best for —Consultants, doctors, engineers, advisors, professional firms and other businesses built around expertise.
$10,000
- Timeline
- 6–8 weeks
- Revisions
- 2 structured revision rounds included
- Payment
- 75% upfront to begin. The remaining 25% is due after the brand launch.
Transform expertise into a distinctive, credible, memorable brand.
Brand Strategy
- Brand discovery
- Brand positioning
- Target audience
- Competitive analysis
- Brand differentiation
- Brand personality
- Brand archetype
- Brand voice
- Messaging direction
- Brand strategy
Brand Identity
- Logo / identity system
- Typography
- Color system
- Graphic language
- Supporting visual elements
- Art direction
- Photography direction
- Brand visual system
Brand Experience & Applications
- Website / digital brand direction where applicable
- Social media visual system
- Brand communication assets
- Business stationery / professional collateral
- Relevant brand touchpoints
- Brand guidelines
02Strategy → Identity → Experience → Application
Product Branding
For businesses built around products. We transform a product into a distinctive, memorable brand people notice and remember — packaging for up to 3 SKUs included.
Best for —Physical products, consumer brands, DTC brands, retail products and product-led businesses.
$15,000
- Timeline
- 8–10 weeks, subject to project details
- Revisions
- 2 structured revision rounds included
- Payment
- 75% upfront to begin. The remaining 25% is due after the brand launch.
Transform a product into a distinctive, memorable brand people notice and remember.
Brand Strategy
- Brand discovery
- Brand positioning
- Target audience
- Competitive analysis
- Brand differentiation
- Brand personality
- Brand archetype
- Brand voice
- Messaging direction
- Brand strategy
Brand Identity
- Logo / identity system
- Typography
- Color system
- Graphic language
- Supporting visual elements
- Art direction
- Photography direction
- Brand visual system
Brand Experience & Applications
- Website / digital brand direction where applicable
- Social media visual system
- Brand communication assets
- Business stationery / professional collateral
- Relevant brand touchpoints
- Brand guidelines
Product Branding
- Product positioning
- Packaging design
- Packaging for up to 3 SKUs
- Product visual direction
- E-commerce brand direction
- Relevant product brand applications
03Strategy → Identity → Experience → Application
SaaS Branding
For businesses built around digital products. We transform a software product into a distinctive brand and digital experience — UX/UI design included.
Best for —SaaS companies, software companies, apps and digital products.
$20,000
- Timeline
- 8–12 weeks, subject to project details
- Revisions
- 2 structured revision rounds included
- Payment
- 75% upfront to begin. The remaining 25% is due after the brand launch.
Transform a software product into a distinctive brand and digital experience.
Brand Strategy
- Brand discovery
- Brand positioning
- Target audience
- Competitive analysis
- Brand differentiation
- Brand personality
- Brand archetype
- Brand voice
- Messaging direction
- Brand strategy
Brand Identity
- Logo / identity system
- Typography
- Color system
- Graphic language
- Supporting visual elements
- Art direction
- Photography direction
- Brand visual system
Brand Experience & Applications
- Website / digital brand direction where applicable
- Social media visual system
- Brand communication assets
- Business stationery / professional collateral
- Relevant brand touchpoints
- Brand guidelines
SaaS Branding
- SaaS/product positioning
- Digital product brand experience
- UX direction
- UI design
- Core product screens / flows
- Digital design system
- Website / digital experience direction
/ 07 — The studio
One team.Big ideas.No boringbrands.
“Presence is a creative studio built for businesses that refuse to look like everyone else.”
We’re a close-knit team led by Muhammad Hasan, our founder, working across the USA and Canada.
We keep the team close by design. It means fewer layers, closer collaboration, and more creative involvement from the people actually building your brand.
We’re obsessed with branding because we believe a great business deserves more than a great logo. It deserves a point of view, a personality, and a presence people remember. That’s what we build.
fig. 07 — Muhammad Hasan, founder & CEO of Presence
/ The person behind Presence
Muhammad Hasan founded Presence after more than a decade working in e-commerce and more than 25 years in software development.
He is a software engineer, entrepreneur and registered patent holder, and has founded multiple brands including Mutely and Hostai — two AI SaaS products — and HAHA Apparel, a clothing brand.
That background matters because Presence was never built as a traditional design agency. It was built by someone who has spent years actually building businesses — and understands what happens after the branding is finished.
- 11+
- Years in e-commerce
- 25+
- Years in software development
- Patent
- Registered inventor
- 3 Brands
- Hostai, Mutely & HAHA Apparel
/ 09 — Your turn
Ready to makesomethingworth noticing?
Let's build a brand with a point of view.
Discuss your project↗